This will occur more than any other promotional announcement.  Every time the cowboys get a first down, the game announcer will announce your company. For example, “That's another Northeast Airlines first down”. Your company will also receive one additional promotion between quarters where we will announce your company name and a short adveresting sentence. For example, “We would like to thank our sponsor, Northeast Airlines, for their support of cowboy football, for your travel needs, think Northeast airlines”.You can also have us say a phrase that you want. For example, “Call us for your travel needs and say Cowboy football and receive 10% off your bill”. You will also receive a premium parking spot, a fence banner, and two t-shirts.  Cost $2,500.