How to Run a Successful High School Football Sponsorship Fundraiser

If you're looking to raise funds for your high school football team, a sponsorship fundraiser can be a great way to do it. By reaching out to local businesses and community members, you can secure financial support for your team and build lasting partnerships. We know that sponsorships are only one part of what football teams consider when managing their fundraising efforts. As a result, we have worked with football coaches, assistant coaches, and team parents who have managed the fundraising efforts for their football programs to put together the free Ultimate Success Guide. This includes details about how to run a successful high school football sponsorship fundraiser, but it also includes more details about the needs of football programs in general, and the proven approach that work for raising the funds you need.

Get the Football Fundraising Success Guide here

Short of using the Ultimate Success Guide, here are six steps to help you run a successful high school football sponsorship fundraiser:

1. Define Your Goals

Before you begin your fundraising efforts, it's important to define your goals. Determine how much money you need to raise, what the funds will be used for, and what kind of sponsors you're looking for. This will help you stay focused and track your progress throughout the fundraiser.

2. Create Sponsorship Packages

Once you've defined your goals, create sponsorship packages that outline the benefits and recognition sponsors will receive in exchange for their support. Depending on your budget and fundraising goals, you may want to offer different tiers of sponsorship with varying levels of visibility and perks.

3. Reach Out to Local Businesses

With your sponsorship packages in hand, start reaching out to local businesses and community members who might be interested in supporting your team. Make a list of potential sponsors and reach out to them via email, phone, or in person. Be sure to explain the benefits of sponsoring your team and how their support will make a difference.

4. Promote Your Fundraiser

Once you have secured some sponsors, it's time to promote your fundraiser. Use social media, email marketing, and other channels to spread the word about your fundraiser and generate excitement. Consider creating flyers, banners, or other promotional materials that showcase your sponsors and help you reach a wider audience.

5. Collect Payments with SuccessFund

To make the payment collection process easy for you and your sponsors, consider using SuccessFund. This platform allows you to create a custom fundraising page for your team, where sponsors can make their payments securely and easily online. SuccessFund also provides tools to track donations and send automatic receipts to sponsors, making the entire process much smoother.

6. Collect Sponsorship Images

Finally, don't forget to collect sponsorship images from your sponsors. These can be used to print on banners, posters or to use in social media or other advertisements. SuccessFund makes this easy by allowing you to request sponsorship images from your sponsors directly through the platform. This way, you can showcase your sponsors' logos and branding in your promotions, and provide additional visibility and recognition for their support.

7. Say Thank You

After your fundraiser is complete, be sure to say thank you to your sponsors and supporters. Send them a personalized message or thank-you card, and consider showcasing their support on your team's website or social media channels. This will help build lasting relationships with your sponsors and encourage them to support your team in the future.

Incorporating these additional steps into your fundraising strategy can help you streamline the payment collection process and create attractive promotional materials that showcase your sponsors. Remember to stay focused on your goals, and always show appreciation for the support you receive. Good luck with your fundraiser!

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Relevant Links:

SuccessFund: This is a crowdfunding platform that specializes in helping schools and organizations raise money for various projects, including sports team sponsorships. The platform could be a useful tool for collecting and managing donations. (https://www.successfund.com/)

National Federation of State High School Associations: This is the national governing body for high school sports in the United States. Their website has a wealth of information on rules and regulations for high school sports, as well as resources for coaches, players, and parents. (https://www.nfhs.org/)

TeamSnap: This is a platform that helps coaches and team managers organize their teams, schedules, and communication. It could be a useful tool for managing a high school football team and coordinating fundraising efforts. (https://www.teamsnap.com/)