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Ultimate Softball Fundraiser Success Guide

We've compiled all the best practices we've seen softball teams use to raise the most money and created this ultimate guide.

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Step-by-Step: How to get High School Softball Sponsorships

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If you're a high school softball coach or parent, you know how costly it can be to run a successful softball program. From new equipment to travel expenses, the costs can quickly add up. We've seen thousands of these fundraisers come through and we know what works, and what is more work than it's worth. We've compiled all of that knowledge and advice into our Ultimate Softball Fundraiser Success Guide. It's free to download and share with your assistant coach or parent that will help you with your fundraiser strategy.

That being said, sponsorships will likely be the biggest contributor to your raised funds. Here's how to do it:

Step 1: Identify how much your team needs to raise.

First things first, it's essential to identify how much your team needs to raise. On average, a high school softball team can expect to spend $7,000 - $15,000 per season. Consider all expenses, including equipment, uniforms, and travel costs. This will help you set a realistic fundraising goal.

Step 2: Identify potential sponsors.

Start by identifying potential sponsors. Look for local businesses that have a connection to your team, such as sports equipment stores, restaurants, or car dealerships. Don't overlook small businesses, as they may be more willing to sponsor your team.

Step 3: What softball sponsorships will you offer?

Think about what you can offer your potential sponsors in return. Some ideas include banners displayed during games, sponsor announcements during games, or logos on team t-shirts. Be creative and make it worthwhile for your sponsors.

Step 4: Reach out.

Get your players involved and start reaching out to potential sponsors. Call, text, or show up in person to introduce yourself and your team. Be sure to bring along your sponsorship proposal, including what you're offering in return for their support.

Step 5: Collect payments.

Make it easy for your sponsors to make payments by using a platform with low fees, such as SuccessFund. This will allow sponsors to use their business credit cards and make payments hassle-free.

Step 6: Collect sponsorship images for banners and other advertisements.

Use SuccessFund to collect sponsorship images automatically as sponsors pay and store them for your printer to access. This will save you time and make it easy to create banners and other advertisements.

Step 7: Thank them.

Don't forget to thank your sponsors! A simple thank-you note or gesture of appreciation can go a long way in building long-term relationships with those that purchased your softball sponsorships.

By following these seven easy steps, you can secure sponsors and raise funds for your high school softball team. Be persistent, creative, and make it easy for your sponsors to support your team. Don't forget to download the complete guide to softball fundraising! Good luck!


"How high school sports teams can find and secure sponsorships" by Jessica Dickler, CNBC

"The secrets to landing a high school sports sponsorship" by Rachel Lenzi, MLive

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Photo by Alex Haney on Unsplash